The NCP Blog: Consumers Consuming Content

(This week, Assistant National Director Taylor Davis shares some interesting Nielsen data about smartphone usage: just how connected to our devices are we?)

 

Everywhere I look, people are staring down at their phones. Whether it be my own friends and family, people walking down the street or in a mall, or drivers on their way to work. (Now that’s scary!)

 

We are completely connected. We love “consuming content.”

 

I recently saw a Nielsen report that said nearly half an adults’ day – 11 hours – is dedicated to listening to, watching, reading or generally interacting with media of various types. Sounds like a lot of time, but keep reading!

 

Read the full blog post at https://blog.ncponline.com/2018/08/consumers-consuming-content/