Date Posted: 09/12/19
The NCP Blog: Pour Me a Cuppa Joe!
Something is brewing in the coffee market!
If you’re like me, you can’t live without a cup or two of coffee to get you going. (We’re certainly not alone: 64% of American adults drink coffee nearly daily, according to a 2018 National Coffee Association survey.)
According to the Nielsen Company (via NCP panel members’ data), American’s consumption habits are changing, as many consumers are increasingly getting their coffee fix from chilled, on-the-go coffee options rather than energy drinks and carbonated soft drinks.
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