Date Posted: 09/13/24
NCP In The News: Tailgating food is the real MVP of game day
(Originally posted by The Seattle Times)
The economic impact of tailgating on local food businesses
Tailgating offers a unique opportunity for food vendors and small businesses to showcase their products and generate revenue. With such a large crowd, vendors can expose their brand to a wide audience and generate immediate revenue. Some tailgaters prefer to purchase food in the parking lot due to traveling a long distance or looking forward to certain vendors.
According to the National Consumer Panel, “tailgating contributes $35 billion in food and beverage sales.” Since most food is purchased ahead of time, local grocery stores and delis benefit from these sales. Some stores have special tailgating promotions for popular foods like hamburgers, hot dogs and sausages. Deli meat and pre-made dips are common options too. Restaurants that are close to stadiums cash in by offering food and drink specials before the game, encouraging people to eat at their establishment instead of preparing their own food in the parking lot.
The enduring legacy of tailgating food
Classic tailgating recipes are more than just food, they are a symbol of community, tradition and the shared experience of football season. Food will continue to be a central part of tailgating culture, bringing people together for years to come.
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