NCP Blog: Breakfast in Your Freezer

In today’s fast-paced world, it can be difficult to find time to prepare a healthy breakfast meal in the mornings. It’s easy to just grab a cup of coffee and skip that morning meal altogether, but eating breakfast provides energy to power into your day and help your body perform at its best.*

 

What’s In Your Freezer?

 

For many, a solution for busy mornings is stocking up on frozen breakfast foods that can be prepared quickly and easily.

 

There are so many different types of frozen breakfast foods, from waffles to pancakes, to breakfast sandwiches and even breakfast burritos. Waffles and pancakes come in a variety of flavors, shapes, and sizes. One of my favorite flavors is pumpkin, I always make sure to look for it in the fall months! All of these frozen breakfast options can be heated up quickly and can be a good alternative to skipping breakfast due to time constraints.

 

 

NCP Panel Data

 

Let’s look at some interesting NCP purchase data for frozen breakfast foods collected from panel members in 2022.

 

The number of unique UPC barcodes scanned for frozen breakfast foods was 1,930.

 

The months in which the highest quantity of frozen breakfast food purchases were reported by panel members were:

 

January
October
March
August
May

 

The five states in which panel members purchased the most frozen breakfast foods were:

 

Idaho
Wyoming
New Mexico
Oklahoma
Louisiana

 

The top five flavors of frozen waffles/French toast reported by panel members were:

 

Plain/no flavor
Buttermilk
Homestyle
Blueberry
Cinnamon

 

 

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NCP panel members represent consumers all across the country by sharing their shopping experiences and opinions. If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog!