NCP In The Know: Holiday Shopping

The holidays are jingling closer, and we just couldn’t resist peeking into your shopping sleigh! We asked you, our panel members, all about your gift-giving plans in our recent “Holiday Shopping Survey“—where you shop, what’s topping your gift lists, how much you’re spending, whether you brave Black Friday or cyber-shop in your pajamas, and much more. The results are in, so let’s dive into the festive fun and see how this year’s holiday shopping is stacking up!

Holiday shopping

 

Of those who responded to our survey, 80% plan to shop for gifts this holiday season. Here are some other fun facts about their shopping plans.

 

November is the most popular time to start shopping for the holidays.
– 42% start shopping in November
– 22% start in October
– 16% begin in December
– 9% start shopping in September
– 12% of respondents begin between January-August

 

The top five product categories shoppers are most likely to purchase gifts from are:
– Clothing/apparel
– Toys/games
– Gift cards
– Electronics/gadgets
– Other

 

68% do not plan on giving any type of homemade or DIY gifts.

 

The number of people respondents are shopping for are:
– 17% 1-3 people
– 38% 4-6 people
– 26% 7-10 people
– 19% More than 10 people

 

Where panel members shop

 

A majority of people plan to shop both online and in-store.
– 26% shop online only
– 12% shop in-store only

 

Most respondents prefer to shop for most of their gifts online
– 22% prefer shopping at mass merchandise stores
– 9% prefer local small businesses
– 17% prefer other types of stores

 

The top three factors when choosing where to shop are price/budget, product selection, and sales/discounts.

 

 

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NCP panel members represent consumers all across the country by sharing their shopping experiences and opinions. If you’re not a panel member and you’re interested in joining NCP to share your shopping experiences, earn great rewards, and influence what you see on store shelves, click here or go to the Join NCP section of the blog!