Date Posted: 10/01/21
NCP Blog: Plant-Based Protein Products
Plant-based protein product sales are growing! In an effort to eat healthier, our family has been focusing on purchasing more plant-based meals, especially protein alternatives in the meat and dairy aisles. Many across the country are also picking up plant-based protein products.
The plant protein segment, which includes meat, cheese, milk (soy, nut, and oat beverages), and sour cream alternatives, is growing as more consumers embrace wellness, ethics, and flavor, according to NielsenIQ. Other factors are due to the products tasting better and being more widely available.
Plant-Based Protein Products = Better Health
Overall, 52% of U.S. consumers are eating more plant-based foods and they believe it makes them feel healthier, according to NielsenIQ.
Grocery sales of these foods that directly replace animal products grew 12.1% to $1.3 billion in the 52 weeks ending July 31, 2021, and 53% over the past two years, according to data from NielsenIQ.
Sales of meat alternatives jumped 11% during this time to $922.2 million. The growth was powered by a 43% increase in households that purchased meat alternatives.
Meanwhile, plant-based cheese sales grew 19.8% for the year and 65% for the two full years (over four times faster than dairy cheese).
Related Links
NCP In The News: U.S. Plant-Based Food Retail Sales Jumped 27% In 2020 (April 7, 2021)