NCP Blog: Pet Food Trends

Pet Food Trends

 

I came across some interesting stats about pet food trends and insights that were shared by NielsenIQ (2023). I thought I would share them with you.

 

So, what impacts pet food trends? The type of pet, the pet food product formulation, the marketing of the pet food, and how it is delivered to market all have a major impact.

 

There are also some factors that influence growth and in demand in the pet food market including the increasing popularity of pets, the growing awareness of the importance of pet nutrition, and the rising demand for premium and specialized pet foods.

 

Let’s take a look at five (5) key trends when it comes to pet food.

 

Dominance of Online Shopping

 

Online shopping sales of pet food are driving growth trends, with more pet owners choosing to buy pet food online. Although online shopping sales dominate growth trends, in-store shopping sales still make up the majority of dollars spent.

 

Slow Rise of Natural and Grain-Free Pet Food Options

 

For the past few years, more consumers have been adopting a grain-free diet for their pets out of health concerns. In 2023, natural and grain-free pet food was still growing, although it remains a smaller part of pet food options.

 

 

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