Date Posted: 09/21/19
The NCP Blog: Fresh food: online or in-store?
Like many others, I’ve started purchasing more of my groceries online. Who doesn’t love the convenience! But if I do get anything online, it’s almost always a packaged item.
I still go to the grocery store for “fresh” foods, like bakery goods, deli, meat, produce and seafood. Interesting stat from the Nielsen Company: online grocery shoppers spend 1.5% more in-store on fresh food than the average consumer does.