National Consumer Panel
National Consumer Panel (NCP) is a joint venture between the two leading longitudinal consumer insights providers in the United States – NielsenIQ and Circana.
By recruiting, rewarding, and providing a representative sample of U.S. consumers with access to NCPMobile and handheld scanning devices, as well as alternative methods of data collection, we provide the highest quality, actionable consumer data to support the needs of both NielsenIQ and Circana.
This consumer data is the raw material that powers the insights and solutions that NielsenIQ and Circana individually deliver to their respective clients.
Our Values
To be trustworthy, unbiased, collaborative, insightful, innovative, and passionate in everything we do.
