Many of Nielsen’s and IRi’s clients use NCP data to understand the retail channel choices available to shoppers, by seeing where panelists purchase certain products. These are just a few examples of how important NCP data is to manufacturers and retailers:
By using NCP information, one client, a manufacturer, was able to see that their competitor’s products were being purchased in non-grocery retailers. Utilizing this information, the client can now make sure they have their own products in non-grocery stores and ensure that their product is competitively priced in grocery stores.
Another client, also a manufacturer, was looking to extend their product line to include lip care items. Using NCP information, they were able to confirm that their current customer also purchases a significant amount of lip care products. They have now expanded their brand name into the Lip Care product category!
Here's what our panelists have to say:
“The best way I know to not only receive points that can be used for gifts, but to make it known what America buys so manufacturers can meet our needs.”
– M. Chegar
“Join NCP and give your views on all your purchases to ensure that customers are getting the most for their money. “
– L. Jones
“I've been a member for years and enjoy answering surveys, earning points and shopping the reward catalog.”
– D. Armstrong
“Give your opinion to manufacturers and retailers about things you buy and use – then, earn rewards! This is easy and fun!”
– T. Robertson
“This a great panel to be a part of as it gives you a chance to express your opinions about many products and also be rewarded with lots of points (for gift selections) and a chance to win prizes!”
– B. Cangemi