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Testimonials

Client Testimonials

Many of Nielsen’s and IRi’s clients use NCP data to understand the retail channel choices available to shoppers, by seeing where panelists purchase certain products.  These are just a few examples of how important NCP data is to manufacturers and retailers:

By using NCP information, one client, a manufacturer, was able to see that their competitor’s products were being purchased in non-grocery retailers. Utilizing this information, the client can now make sure they have their own products in non-grocery stores and ensure that their product is competitively priced in grocery stores.

Another client, also a manufacturer, was looking to extend their product line to include lip care items. Using NCP information, they were able to confirm that their current customer also purchases a significant amount of lip care products. They have now expanded their brand name into the Lip Care product category!

 

Panelist Testimonials

Here's what our panelists have to say:

“The best way I know to not only receive points that can be used for gifts, but to make it known what America buys so manufacturers can meet our needs.”

 – M. Chegar

“Join NCP and give your views on all your purchases to ensure that customers are getting the most for their money. “

 – L. Jones

“I've been a member for years and enjoy answering surveys, earning points and shopping the reward catalog.”

 – D. Armstrong

“Give your opinion to manufacturers and retailers about things you buy and use – then, earn rewards! This is easy and fun!”

 – T. Robertson

“This a great panel to be a part of as it gives you a chance to express your opinions about many products and also be rewarded with lots of points (for gift selections) and a chance to win prizes!”

 – B. Cangemi

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