On January 3rd, 2017, National Consumer Panel celebrated it's seventh anniversary as a joint venture between Nielsen and IRi.
As employees from all departments gathered to celebrate the occasion and enjoy some cake, COO John Toomey offered congratulations and thoughts for the coming year.
"Every year we acknowledge the accomplishments and hard work of the previous twelve months as we look forward to what's to come in the next twelve."
"We have a number of ambitious goals that we're setting for 2017," Toomey continued, "and I know we can count on all of you to help us achieve them."
Besides improving the various ways that NCP services it's two clients -- Nielsen and IRi -- Toomey stressed that investing in our team members through training and other opportunities, was pinnacle in 2017.
With additional plans to increase our mobile efforts, Toomey added confidently, "We have much to do and I'm sure that we'll be successful!"
About National Consumer Panel
The National Consumer Panel is an operational joint venture between the two leading longitudinal consumer insights providers in North America - IRi and Nielsen.
By recruiting, incenting, and equipping a representative sample of U.S. consumers with handheld scanning devices as well as alternative methods of data collection, NCP provides the highest quality, actionable consumer data to support the needs of both IRi and Nielsen.
CONTACT: Jane Slater, Senior Manager, Human Resources