About IRi

IRi provides the information, analytics, business intelligence, consulting services and expertise companies leverage to embed innovation throughout their organizations. These capabilities empower transformative change across sales, marketing, merchandising, category and brand management, and shopper marketing that result in accelerated performance and growth.

IRi's capabilities are supported by revolutionary technology platforms, the integration of unrivaled empirical information on markets, consumers and shoppers from virtually any source, and teams of experts highly experienced in implementing these solutions.

More than 95 percent of Fortune 100 CPG and retail companies turn to IRi to accelerate innovation and growth within their organizations.

Here's what IRi executives have to say about National Consumer Panel:

"We used the panel data to understand what our customers thought about where we advertise. These insights were very useful as we re-tooled our advertising program to better align with our customers' needs and expectations."

"We used the panel to understand our consumer and our competitors' consumers. Who are they demographically and how do they overlap? Understanding why the product matters to the consumer is critical. It is the essence of why your product sells."
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