IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPGs, OTC health care organizations, retailers, and financial services and media companies grow their businesses.
With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.
A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries.
For more information, visit www.iriworldwide.com.
Here's what IRi executives have to say about National Consumer Panel:
"We used the panel data to understand what our customers thought about where we advertise. These insights were very useful as we re-tooled our advertising program to better align with our customers' needs and expectations."
"We used the panel to understand our consumer and our competitors' consumers. Who are they demographically and how do they overlap? Understanding why the product matters to the consumer is critical. It is the essence of why your product sells."