About Nielsen

As a global leader in measurement and information, Nielsen believes that providing their clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. Nielsen is always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, Nielsen is more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether their clients are in media, consumer packaged goods, telecom or advertising, Nielsen's expansive data and measurement capabilities provide market context and confidence through their long history of innovation and integrity.

Here's what an Executive Vice-President with Nielsen Data Science has to say about National Consumer Panel:

"NCP panel data helps manufacturers understand consumer preferences on specific brands and in turn allows retailers to stock the right item assortment for their local markets."
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